Wisconsin Bicyclist Advertising Policy

Wisconsin Bicyclist Advertising Policy:

We accept paid ads on a request basis only. All ads are in black and white and must be provided in a format compatible with our graphic designer (see below). We do not solicit or design ads. Ads submitted late will not be printed.

WISCONSIN BICYCLIST DETAILS:
Circulation: 10,500 copies (3,800 direct mailed to individuals, the rest distributed in bulk at bicycle shops, trail heads, special events, etc)
Frequency: 4 times per year

AD SIZES AND AD PRICES FOR A SINGLE ISSUE:
1/4 page, 2 columns wide: 5.0 in wide x 5.375 in deep $270.00
1/4 page, 1 column wide: 2.4 in wide x 11.25 in deep $270.00
1/8 page, 2 columns wide: 5.0 in wide x 2.625 in deep $210.00
1/8 page, 1 column wide: 2.4 in wide x 5.375 in deep $210.00
1/16 page, 1 column wide: 2.4 in wide x 2.375 in deep $150.00

AD COPY DEADLINE / PUBLICATION DATE
January 1 / by February 28
May 1 / by June 30
August 1 / by September 30
October 1 / by November 30

ACCEPTABLE ELECTRONIC FILE FORMATS:
First Preference: Press-ready black and white PDF or PDF/X (Adobe Acrobat or Equivalent).
Second Preference: EPS (Encapsulated PostScript) files with the type converted to outlines. Any other formats may not be printed.

TO ADVERTISE:
To advertise (or if you have questions) e-mail Nancy Griswold at or call 608-251-4456.

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