Bicycle Friendly Business of the Year

The Wisconsin Bike Fed is proud to recognize Shine United as our 2013 Bicycle Friendly Business of the Year for outstanding contributions to Wisconsin cycling.

Bicycle Friendly Businesses

The League of American Bicyclists’ Bicycle Friendly Business and Bicycle Friendly University program recognizes employers’ efforts to encourage a more bicycle-friendly atmosphere for employees and customers. The program honors innovative bike-friendly efforts and provides technical assistance and information to help companies and organizations become even better for bicyclists.

Interested in making your workplace or business more bicycle friendly? Take a few moments to look over the self-evaluation below to see where your workplace might improve.

  • Secure and convenient bike parking for employees and customers
  • Changing or locker room
  • On-site showers for general employee use


  • Incentive program to encourage bicycle commuting, such as Bike Bucks or other commuter benefits program
  • Discounts or weekly specials for people who arrive by bike
  • Sponsorship of a company bicycle club or team
  • Participation in Bike to Work Week or the Wisconsin Bike Challenge
  • Support for a local bicycle advocacy organization
  • Free ride home program for employees


  • Company offers bicycle education classes
  • Bicycling education materials are available to employees on a regular basis


  • Business has bike coordinator or bicycle action committee
  • Specials on bicycle sites are promoted via social media
If you think your business or employer is a bicycle-friendly business, contact the Bike Fed to help you with the application process. See an example application here.

The application cycle runs twice a year, once in the early winter, once in summer. Check the League of American Bicyclists website here for application cycle deadlines.

Here is the current list of Wisconsin Bicycle Friendly Businesses and Universities:


Wheel & Sprocket Hales Corners
Trek Bicycle Corporation Waterloo
Smith’s Cycling and Fitness La Crosse
Planet Bike Madison
Kimberly-Clark (Neenah, WI Sites) Neenah
Bicycle Federation of Wisconsin Milwaukee


University of WI, Madison Madison
Trek Bicycle Stores of Madison Madison
Sustain Dane Madison
Saris Cycling Group Madison
SAP Labs - La Crosse La Crosse
River Trail Cycles Onalaska
Pacific Cycle Madison
Northwestern Mutual (Franklin Campus) Franklin
Northwestern Mutual Milwaukee
Just Coffee Cooperative Madison
Full Spectrum Solar Madison


Western Technical College La Crosse
Urban Ecology Center Milwaukee
Thrivent Financial for Lutherans Appleton
Three Sixty Real Estate Solutions La Crosse
Sixteenth Street Community Health Centers - 2906 South 20th Street Milwaukee
Sixteenth Street Community Health Centers - 1337 South Cesar E. Chavez Drive Milwaukee
Sixteenth Street Community Health Centers - 1032 S. Cesar E. Chavez Dr. Milwaukee
Schreiber Anderson Associates (SAA) Madison
Michaels Engineering La Crosse
MayoClinic Health System Franciscan Healthcare La Crosse
Madison Metropolitan Sewerage District Madison
La Crosse Area Family YMCA La Crosse
Gundersen Health System - Viroqua Viroqua
Gundersen Health System - Tomah Tomah
Gundersen Health System - Sparta Sparta
Gundersen Health System - Prairie Du Chien Prairie Du Chien
Gundersen Health System - Onalaska Onalaska
Gundersen Health System - La Crosse La Crosse
Gundersen Health System - Galesville Galesville
Griessmeyer Law Verona
Foley & Lardner LLP Milwaukee
EZ Office Products Madison
Eppstein Uhen Architects Milwaukee
Engberg Anderson, Inc. - Milwaukee office Milwaukee
Dairyland Power Cooperative La Crosse
CUNA Mutual Group Madison
Capital Brewery Middleton
Candlewood Suites La Crosse
Berghammer Construction Butler
American Family Insurance Madison

Honorable Mention

  • Logistics Health, Inc., La Crosse
  • Lowlands Group, Milwaukee
  • Northland College, Ashland
  • Onalaska School District, Onalaska
  • Ripon College, Ripon
  • Willy Street Grocery Co-op, Madison
This new initiative complements the League’s Bicycle Friendly Community (BFC) program, which has been recognizing cities and towns for their bicycle friendliness since 2003.