Quarterly Magazine and Ride Guide



Our magazine comes in all formats.

The Annual Ride Guide

Our Ride Guide, the most comprehensive listing of all cycling events in Wisconsin, is now the April edition of the Bike Fed’s new quarterly Magazine. Members will get the each edition of this coffee table quality print publication mailed to them with the first edition in January, the Ride Guide edition in April, and the next two edition in July and October. Non-members can pick up the April Ride Guide edition of our magazine at your local bike shop. If your shop is out, they can now order them from Olympic Supply. You can purchase digital editions of the Bike Fed Magazine on your computer, tablet, or smartphone on Magzter by clicking here. Non-members can purchase limited number of each edition of our magazine from our online store for $8 each.

Advertise or list your event for free.

What is the Ride Guide? Over the past 15 years, the Ride Guide has served as Wisconsin’s most comprehensive cycling guide, and it is free to the public. More than 25,000 copies of this guide are distributed each year. This annual publication highlights bicycle-friendly areas, businesses and destinations. The Ride Guide is the one and only place to find most recreational/club organized rides, charity rides, bicycle tours and races around the state. All events are listed by date, so cyclists can use the Ride Guide as a resource all riding season.

Submit your event

Put your event into the Bike Fed’s annual Ride Guide! Event submission is easy, fast, and free!

Click here to submit your event »


To advertise in any or all editions of our magazine, contact Matt Gissibl or call (414)-431-1798×13.

This is our publication schedule:

March Issue

  • Files Due Date January 23rd
  • Mail Date February 23rd

May Issue

  • Files Due Date March 27th
  • Mail Date April 27th

July Issue

  • Files Due Date May 29th
  • Mail Date June 24th

September Issue

  • Files Due Date July 31st
  • Mail Date August 24th

Click the image below to view our advertising rates, tech specs, and advertisement templates (click here to view). Note that our we have reduced our overall advertising rates from last year and all ads are now in color.


Click to open PDF of our rate card

The Ride Guide is targeted at active people and is the best way to reach the cycling community as well as those looking for cycling destinations around Wisconsin. There is something for every bicycle enthusiast in the Ride Guide! Place your ad in the next Ride Guide, and start communicating to the cycling community.

Magazine and Ride Guide Facts

  1. Quarterly magazine printed in March (Ride Guide edition), May, July and September
  2. Circulation of 10,000 for May, July and September, March Ride Guide edition is 15,000

If you have questions about advertising in the Ride Guide, please contact Matt Gissibl at matt.gissibl@wisconsinbikefed.org or (414)-431-1798×13.