Advertising in the 2008 Bicycle
Federation of Wisconsin Ride Guide
We no longer accepting requests for advertising in the 2008 Ride Guide. If you'd like a copy please contact Nancy Griswold at 608-251-4456 or nancy@bfw.org for details. Rates and ad guidelines are found below. For a .pdf sample of our 2007 Ride Guide, click here. You may request an actual publication by emailing nancy@bfw.org
The 12,000 copies of the Bicycle Federation of Wisconsin Ride Guide are distributed throughout the upper Midwest beginning in April of each year. Copies are mailed directly to all 2,700 members of the Bicycle Federation of Wisconsin and are also distributed via Olympic Supply and QBP distributors to bicycle retailers in Wisconsin, Iowa, Illinois, Michigan, and Minnesota. The Ride Guide is targeted at active people who like to attend races, charity events, tours, and recreational rides...from families looking for fun to competitors looking for a challenge. Not only that, the Ride Guide provides contact information for bicycling resources in the state of Wisconsin, including bike clubs, bike shops, elected officials, certified bicycling instructors and much more. There are resources for all kinds of bicyclists in the Ride Guide.
The Bicycle Federation of Wisconsin Ride Guide is a publication that bicyclists keep and refer to again and again throughout the cycling season. You can count on your ad being viewed repeatedly. Our members state that this publication is their favorite benefit membership provides.
All advertising proceeds go directly towards making Wisconsin a better place to bicycle!
The Ride Guide is a 50+ page 5.5 inch by 8.5 inch booklet with black and white pages and a full color cover. For a pdf sample of the 2006 Ride Guide, click here, 2007 version available here.
Want a free listing for your Wisconsin bicycling event? Click here. Event listings received after March 6, 2008 will only be updated on our calendar page. The Calendar will be updated entirely after the Ride Guide is published and released.
Special Early Bird Pricing is available when reservation and complete and properly formatted ad is received by February 1, 2008!
Special position full pages are sold on a first come first serve basis, with first right of refusal from place holder from the previous year who must respond by January 15, 2008.
Overall SIZE |
Dimensions |
Early Bird Rate |
Full Rate |
1/8 page (1 column width) |
2.375" wide x 1.1875" deep |
$155.00 |
$180.00 |
1/6 page (1 column width) |
2.375" wide x 2.4375" deep OR 4.75" wide x 1.1875" deep |
$190.00 |
$235.00 |
1/4 page (1 column width) OR 1/4 page (2 column width) |
2.375" wide x 3.625" deep OR 4.75" wide x 1.8125" deep |
$275.00 |
$315.00 |
1/3 page (1 column width) OR 1/3 page (2 column width) |
2.375" wide x 4.8125" deep OR 4.75" wide x 2.4375" deep |
$360.00 |
$415.00 |
1/2 page (1 column width) OR 1/2 page (2 column width) |
2 .375" wide x 7.25" deep OR 4.75" wide x 3.625" deep |
$525.00 |
$600.00 |
2/3 page (2 column width) |
4.75" wide x 4.8125" deep |
$625.00 |
$715.00 |
Full B&W Page |
4.75" wide x 7.5" deep |
$900.00 |
$1,010.00 |
Full B&W Page: Back of last page in guide |
4.75" wide x 7.5" deep |
$950.00 |
$1,100.00 |
Full B&W Page: Front of first page in guide |
4.75" wide x 7.5" deep |
$995.00 |
$1,250.00 |
Full Color Page: non-cover location (CMYK color process) |
4.75" wide x 7.5" deep |
$1,000.00 |
$1,375.00 |
| Full Color Page: surrounding centerfold (CMYK color process) | 4.75" wide x 7.5" deep | $1,175.00 |
$1,500.00 |
| Full Color Page: Inside the back cover (CMYK color process) | 4.75" wide x 7.5" deep | $1,300.00 |
$1,675.00 |
Full Color Page: Back of the front cover 4-color process (full page) |
4.75" wide x 7.5" deep |
$1,450.00 |
$1,875.00 |
Outside back cover 4-color process (full page) |
4.75" wide x 7.5" deep |
$1,700.00 |
$2,000.00 |
Need this information in a form? .pdf's of both sections of advertising information are available for download below, formatted for submission.
Rate Sheet Specification Sheet
Technical Ad Specs:
All ads should be camera-ready hard copies or electronic files received by BFW absolutely no later than February 22. Ads (that need no further design or production) must be in our office by February 1, 2008 to qualify for the Early Bird rate.
Complete advertisements are best when sent via email or on CD in .eps or .pdf formats saved in 250-350 dpi for best print resolution.
Camera Ready hardcopy means that the ad should be a very high quality printout and actual size. Note that high contrast photos or gray tones reproduce best from electronic files. Photos should be saved at 250-350 ppi at their final output size for best reproduction.
Electronic files should be sent via e-mail (or CD) in PDF or PDF/X (Adobe Acrobat) or EPS (Encapsulated PostScript) file formats. Please embed fonts or convert them to outlines.
Please make sure all elements are CMYK for color ads, or grayscale for black and white ads.
Please contact us as soon as possible if you would like to provide anything in a format other than these. If physical output is only option: print B&W ads on uncoated text-weight stock, and color ads on glossy text-weight stock.
We will provide bids on a per-case basis for any ad that requires design or significant correction. The Bike Fed will not be making any profit from these services (provided by our contracted graphic designer), and we (and he) would rather receive ads ready to go. For your convenience, these charges do not apply to simply changing the dates on an ad you placed with us last year.
If you want us to provide a PDF or fax proof of your ad before it goes to press, please specify where you'd like the proof to be emailed or faxed.
Any questions? Call 608-251-4456 or email nancy@bfw.org
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Mailing Addresses and Phones: © December 2006 |
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