Bicycle Commuting Guide
Getting Started
Getting Started
Launching a successful bicycle commute program that's tailored to your business may seem daunting at first, but it is as easy as 1,2,3...
Appoint an on-site Bicycle Commuting Coordinator.
This is the individual responsible for planning and carrying out project goals, and for acting as a liaison between project participants and company administration. Choose a person whose other job responsibilities provide a logical tie-in to employee bicycle commuting promotions, such as your company's human services, community relations, wellness or employee transportation coordinator. It is helpful if this individual is a cyclist, but even more importantly, they should have enthusiasm, autonomy, and time to develop the program.
Assess current commuter habits and bicycle commuting potential at your business.
Begin by taking inventory of facilities and programs that already exist at or near your business related to bicycle commuting. Are showers, lockers, changing facilities, and/or bicycle parking already provided on site? Is there already an employee wellness program to which a bicycle commuting component could be added?
| Methods for survey distribution/collection: Distribute at payday, in employee paycheck envelopes or at payroll window. Set up a table in the employee lunchroom. Post on company website. Distribute via company-wide e-mail or newsletter. Offer freebies or incentives for completing and returning surveys. |
This will help you learn about your employee's demographics (how far away do they live?) transportation habits and preferences (who bicycle commutes or would like to try?), and determine what facilities, incentives, or types of education would encourage more employees at your business to bicycle. Why worry about installing showers if your employees tell you that what they really want is more secure bicycle parking?
Establish a Bicycle Advisory Committee (BAC)
The BAC's purpose is to assist the Bicycle Commuting Coordinator in developing ideas, implementing and evaluating strategies, maximizing participation and sustaining interest in your bicycle commute program. Its mission should be sanctioned by company administration. Composition of your BAC should be representative of your company, containing cyclists and other interested persons. BAC members can provide one-on-one assistance to novice bicycle commuters by answering their questions, assisting with route finding, even accompanying them on their first bicycle ride to work. Your BAC can also be a liaison to public entities' issues that affect bicycle access to your company, but are beyond the company's direct control, such as necessary road improvement projects and bike route maintenance.
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