Bicycle Commuting Guide
Incentives
Incentives and
Promotional Activities
| Bike to Work Week takes place in late May.
A high-profile celebration of bicycling, it is a great way to get
first-timers to give bicycle commuting a try. Anyone who bikes
to work and registers receives a packet of freebies, a ticket to
a grand fiesta in Olin Park, and is eligible to win prizes. For more information, see the Bike to Work Week website at www.btww.org |
A successful bicycle commuting program has the commitment of the top management and is promoted on a regular basis. By backing up their endorsement with financial or other incentives, employers can demonstrate that their commitment is sincere, and that they regard bicycling as a legitimate and professionally acceptable mode of transportation.
There are many ways of promoting bicycle commuting at your business. Consider the following list to be a springboard, and let your imagination run wild!
Giveaways
- Offer a free "starter kit" to bicycle commute program recruits. Include such items as a patch kit, reflective stickers, water bottle, bike map, and a copy of the Bicycle Commuter's Handbook.
- Hold monthly prize drawings for program participants, perhaps in conjunction with brown-bag workshops.
- Have t-shirts made featuring your company logo and a bike-friendly design or slogan. Then give these away to bicycle action committee members, or bicycle commute program participants.
- Offer free or subsidized tune-ups at a local bicycle shop.
Special Events
- Participate in the citywide Bike to Work Week event. Appoint a worksite coordinator to handle registration. Offer free food, prizes, or on-site bicycle adjustments to employees who participate.
- Implement a commuter challenge contest with other area businesses.
- Hold a "Pedal with the CEO" day.
- Stage a bike rodeo for employee's children.
- Sponsor recreational rides and fitness
races.
Subsidize an Effective Cycling class.
Acknowledgements
- Recognize bicycle commuters in your company newsletter or on a bulletin board display.
- Give awards to "dedicated bicycle commuters" who ride more than 50% of the workdays in a specified period.
Other Programs and Incentives
- Provide discounts or subsidies on the purchase of bicycles, helmets, or other commuting equipment.
- Provide financing or payroll deduction for bicycle purchases.
- Offer cash back to cyclists who agree not to use employee parking spaces.
- Provide travel reimbursement (.10/mile) to bicyclists.
- Allow employees to earn .25 hour vacation time per day of bicycle commuting.
- Offer flextime or a fifteen-minute grace period for bicycle commuters.
On to: Maintenance…
Back to: Accessories
 |
||||
|
Home: www.bfw.org
Mailing Addresses and Phones: © December 2006 |
||||
