10 Reasons to Attend National “Organizing, Leadership & Digital Strategy” Training in Milwaukee

Support for creating more bikeable, walkable places is on the rise — and luckily there are tools and best practices to capture that momentum in sophisticated and equitable ways. And that’s exactly what we’ll explore at the Alliance for Walking and Biking’s 2015 National Training, July 29-31, in Milwaukee, Wisconsin.

We live in a digital age where communications platforms are constantly shifting and our messages are competing with a tidal wave of daily content. We know we need to be strategic in our outreach to mobilize members and create community change, but where do we direct our attention and how do we know if it’s working? And now that we’ve begun to deeply investigate who we currently engage in our work, how can we ensure that our online organizing is in true partnership with diverse communities?

In partnership with the Alliance for Walking and Biking, the Wisconsin Bike Fed is hosting: Organizing, Leadership, and Digital Strategy for a Stronger Movement, a training focused on active transportation movement-building with diverse communities in the digital age. With Fission Strategy, experts in social movement building and digital strategy, we’ll delve into cutting-edge off- and online strategies to engage folks — beyond traditional pedestrian and bicycle advocates — with the goal of growing a stronger, more inclusive movement.

Applicable to organizations of all sizes, this training will help you…

  1. Recognize the importance and learn the key aspects of Storytelling Strategies that communicate the core messages of your work.
  2. Identify the best ways to Curate Digital Content and share those powerful stories and messages.
  3. Explore how your organization can Partner with Communities of Color, and co-create powerful relationships with social justice organizations, community of color led organizations, and community of color influencers.
  4. Move beyond traditional organizing frameworks, understand the relationship between online and traditional field organizing and get the tools and content to cultivate a strong Online Ladder of Engagement.
  5. Understand how Branding, Messaging, and Cultural Competency can create an asset-based framework to work with underserved communities.
  6. Walk through the steps of Online Community Engagement 2.0, and learn how to use field campaign tactics for digital and build an empowered network of members, partners and allies.
  7. Tap into Social Media Best Practices to contact supporters and manage communications, actions, and activities on email, SMS, social media, and in the field — in an effective, strategic manner.
  8. Review the key components in our Digital Toolbox, highlighting best practices for each platform and effective strategies for social media platform management.
  9. Get familiar with Data Analytics and provide action items that you can immediately implement when you get back to your work on Monday to improve the outcomes for your digital campaigns.
  10. And last but not least: Network with  the Wisconsin Bicycle Federation and Alliance member organizations across the country.

Registration is now open! Space is limited so secure your spot today. Questions? Contact naomi@bikewalkalliance.org

By Carolyn Szczepanski

About Jessica Wineberg, Deputy Director

The second staff member hired for the Milwaukee office 13 years ago, Jessica started our Safe Routes to School and adult bicyclist and motorist education and is now focusing on passing and implementing an equitable Complete Streets Policy in Milwaukee. Jessica lives in the Riverwest neighborhood with her son Everett.

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