Let the Bike Fed Jump Start Your Day With Ride On Roast Coffee

Ask for the Bike Fed’s new Ride On Roast from Just Coffee at a grocery store or Co-op near you! In Milwaukee, I buy mine at Outpost Natural Foods.

Just Coffee are kind of the Dr. Bronner’s Magic Soap of roasters. Their packages have lots of interesting things for you to read.

You can now get your morning caffeine buzz and support the the Wisconsin Bike Fed with every cup thanks to our pals at Madison-based Just Coffee Cooperative. A few months back one of our regional directors, Zac Barnes, suggested we work with local coffee roaster Just Coffee Cooperative, who has been delivering it’s coffee in Madison by bike since it’s inception. We met with the bicycling bean roasters and picked out a delicious blend of medium-roasted fair trade, organic, shade-grown coffee from Columbia, Guatemala, and Sumatra. We paired that with the iconic image of Wisconsin made up of bicycles from our popular Forward T-shirt that was designed by our talented friends at Shine United for the label.  After a few emails, phone calls, personal meetings, and a coffee tasting, the Ride On Roast was born.

The Ride On Roast is now available wherever Just Coffee is sold in Wisconsin.

PLEASE VISIT YOUR LOCAL JUST COFFEE RETAILER AND ASK FOR THE RIDE ON ROAST BY NAME!

A portion of the proceeds benefit the Wisconsin Bike Fed!

RISE.RIDE.ROAST.REST………not necessarily in that order:)

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