New Board of Director Members Announced

The Bicycle Federation of Wisconsin Board of Directors is excited to announce the following new members to the Board of Directors. Each of these members will serve a 3 year term.

Brien Christopherson

What I hope to bring to the Bicycle Federation of Wisconsin:

First and foremost, a passion for cycling and bicycles.  Whether racing, date nights with my wife, groceries, or meeting friends for a beer, I do everything on a bike, and most years ride more miles than I drive.   I also hope to bring a level of financial knowledge from my work with other non-profit and tax-exempt organizations and in my business career.  On the non-profit side I have experience in both financial analysis of 501(c)3 organizations, and in managing the finances of tax-exempt organizations.  I also have a history of building a consensus and teamwork at organizations I have been fortunate to be a part of.


25 years experience in sales, marketing, and mergers and acquisitions.  Currently Director of Corporate Development – Rexnord.  BS in Chemistry and MBA.  Currently on the Board of Directors for non-profit Association for Corporate Growth (ACG) – Wisconsin Chapter, and Board of Directors and Treasurer for Team Wisconsin Cycling where I race as a CAT-4 Masters cyclist.  Formerly 3 years with the Brady Corporation Foundation, the last year as Chair of the Grants Advisory Committee.


Kierstin Kloeckner

What I hope to bring to the Bicycle Federation of Wisconsin:

As an environmentalist, cyclist, and personal trainer, I encourage clients and community members to use bikes for transportation whenever possible. I’m proud to say that I’ve convinced many non-cyclists to become bike commuters, many of whom are women and people over the age of 60. In May 2011, I organized Madison’s first all-women bike event – a non-profit event called Madtown Maidens. By using social media and word of mouth, I was able to sign up 100 women (ages 4 to 70+). I also secured door prizes worth $2,000 and refreshments worth hundreds of dollars.

My passion for cycling began in childhood. As a teen I raced competitively and became a committed bike commuter (and still am year round). Today, I tour and embrace long rides around the country. I volunteer for Bicycle Federation of Wisconsin events and work with various decision-makers to improve bike safety and accessibility. I also lead a cycling club, put on a women’s bike event, am a USA Cycling coach, and write a cycling blog.


Gary L. Peterson

What I hope to bring to the Bicycle Federation of Wisconsin:

I would like to use my extensive experience from my time serving as the President of the American Planning Association Wisconsin Chapter. While serving as president for 9 years my responsibilities included the budget and  being the principal conference fund raiser.  As a planner I have worked in over 100 Wisconsin communities. This geographic distribution has provided me with state wide contacts.

  • I have built coalitions on the APA-WI BOD by appointing members of planning schools, 2 RPCs, consultants and municipal staff.
  • I participated in the Mayor/County Executive Bike education trip to Europe in April 2010 and I participate in Downtown Madison Inc. Bicycle Planning Subcommittee.


I am a life-long resident of Madison with two degrees in Geography from UW Madison. I have worked as a community planning consultant for over 45 years, owning my own firm for over 33 years. My planning work consisted of Comprehensive Plans, Strategic Plans, Grant Applications, Grant Administration, Community Sustainability Plans and Zoning Ordinances. For 9 years I have been President of APA-WI. I am also a bike rider, commuting and road.


Michael Rewey

What I hope to bring to the Bicycle Federation of Wisconsin:

Throughout my professional career and as board member I have strived to mainstream bicycle transportation in every project.  As a biker-engineer I have successfully bridged the gap between planning and actually doing it.  I have built coalitions by identifying common interests and can put needs in perspective from working with diverse counties, cities, villages, towns and individuals.   Biking is more than limited choices, but instead a full-range to meet needs of all biker-types and trip intents – just like cars.

I understand legislative processes and am involved with state/local legislation to improve biking.  There’s a bike-rack of issues to be pursued.  Let’s bike forward!


A year-round transportation bicyclist and expert on bicycle planning & facility design, I completed my WisDOT career as chief planning engineer.  I oversaw multi-modal transportation planning and incorporated biking in many Southwest Wisconsin projects (pre-Complete Streets).

I’ve served on the Madison Platinum Bike Committee, Long-Range Transportation Planning Commission, Board of Public Works, Plan Commission, Ped/Bike/Motor Vehicle Commission, Commission on Environment; Stevens Point Council; and 10-state Mississippi River Trail Board, dedicated to bikeways along the Mississippi.


Steve Weinstein

What I hope to bring to the Bicycle Federation of Wisconsin:

I’m not afraid to ask for the donation. My experience in non-profit financial acumen and fund-raising includes serving as chairperson of the 2006 Milwaukee Repertory Theater fund raising gala (raised $85K in one night) and the Congregation Beth El Ner Tamid synagogue philanthropy committee (earned $385K for one 3- month effort).

I work in marketing for a statewide HMO that serves Medicare and Medicaid patients – making me, in some respects, a professional coalition builder among diverse populations. I bring people together. I’ve always represented the underdog, and will speak for outlying areas to the best of my ability.


I have more than 25 years of experience in public relations and marketing for Rockwell Automation and Johnson Controls. Currently, I am director of marketing for Managed Health Services, a Wisconsin-based HMO. I am married to Barbara, a teacher in the Milwaukee Public School system, and have two daughters, Samantha (attorney in Anchorage) and Dana (student in Pittsburgh). I own five bicycles (two road bikes, a mountain bike, a recumbent and an adult tricycle).

About Kevin Hardman, Former Executive Director

Kevin is the former Executive Director of the Wisconsin Bike Fed. He lives in Wauwatosa with his wife and three daughters. Kevin is happiest on a bike, any type of bike!

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