This wonderfully shot video from the Yu Lu agency in Canada distills the cyclechic ethos down to its purest elements: regular clothes, an inexpensive but well equipped commuter bike, and the connectedness a person feels with their surroundings when riding a bicycle. Then it adds a little bit of velocupid’s magic.
The Flying Pigeon Bicycle from yulu canada on Vimeo.
This may still be advertising and part of our consumer society, but they sure did it right by me. It hits all my buttons. If I didn’t have a Dutch bike in the garage and a wife I fall more in love with every day, I would be running down to Ben’s Cycle on Milwaukee’s south side or over to Yellow Jersey on State St. in Madison to buy a Flying Pigeon.